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Copywriting Basic

30 November 2022   05:00 Diperbarui: 30 November 2022   05:15 84
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Before that, does anyone know what copywriting is?

  Write ads
  Write with purpose

  Examples of Goals in Copywriting
  - Download catalog
  - WA Chat
  - Follow accounts
  - Like comment share
  - To open the email
  - Follow up
  - Turnover

  3 Foundations in Copywriting
  - Understand Your Product
  Understand what are the facts about your product color, taste, size.
  - Understand Your Buyer

  Who is your buyer?
  - What events/moments made him think about buying?
  - How do they know about your product?

  - Understand Your Market
  How is your market condition?  Usually, market conditions vary, foam also changes.

  How to process ideas
  - BEBREAKED (multiplied the move because of it)
  Example: selling perfume, our perfume smells so good it can make his gold more handsome.

  - TRADED ( Reminiscent but relevant )
  Example: 3 word move
  - BIG PEOPLE IN SMALL SITUATIONS
  - A LITTLE PERSON IN A BIG SITUATION

  HOW TO COLLECT IDEAS
  - AIDA
  - PICK UP BRUSH
  - CHAPTER
  - WHY, WHAT, HOW, WHAT IF

  Hypno-Writing Basics
  The more in demand with the copy
  hypnotize
  Why do you need Hypno-Writing?
  - For the most part, people are NOT in a state of readiness to buy
  - Past the Reptile Brain

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