Before that, does anyone know what copywriting is?
 Write ads
 Write with purpose
 Examples of Goals in Copywriting
 - Download catalog
 - WA Chat
 - Follow accounts
 - Like comment share
 - To open the email
 - Follow up
 - Turnover
 3 Foundations in Copywriting
 - Understand Your Product
 Understand what are the facts about your product color, taste, size.
 - Understand Your Buyer
 Who is your buyer?
 - What events/moments made him think about buying?
 - How do they know about your product?
 - Understand Your Market
 How is your market condition?  Usually, market conditions vary, foam also changes.
 How to process ideas
 - BEBREAKED (multiplied the move because of it)
 Example: selling perfume, our perfume smells so good it can make his gold more handsome.
 - TRADED ( Reminiscent but relevant )
 Example: 3 word move
 - BIG PEOPLE IN SMALL SITUATIONS
 - A LITTLE PERSON IN A BIG SITUATION
 HOW TO COLLECT IDEAS
 - AIDA
 - PICK UP BRUSH
 - CHAPTER
 - WHY, WHAT, HOW, WHAT IF
 Hypno-Writing Basics
 The more in demand with the copy
 hypnotize
 Why do you need Hypno-Writing?
 - For the most part, people are NOT in a state of readiness to buy
 - Past the Reptile Brain
