Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies. https://doi.org/10.1111/ijcs.12647
Kim, M., & Kim, J. (2020). How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context. Computers in Human Behavior, 111. https://doi.org/10.1016/j.chb.2020.106419
Zhang, Wenyao., Zhang, Wei., Daim, Tugrul U., Investing Consumer Purchase intention in online social media marketing: A Case Study of Tiktok. Technology in Society.
Baca konten-konten menarik Kompasiana langsung dari smartphone kamu. Follow channel WhatsApp Kompasiana sekarang di sini: https://whatsapp.com/channel/0029VaYjYaL4Spk7WflFYJ2H