Orgasm by HMNS

Local perfume that has a unique and luxurious fragrance, of course at an affordable price. This HMNS appeared in 2019, and has unique facts that made this HMNS created, namely that it originated from the obsession of perfume creators in making perfume arising from annoyance. "One-time spray for a portion of fried rice doesn't make any sense," they said, who were written on the HMNS Instagram feed.

When they launched their perfume, they launched the first 3 variants with unique names, namely Alpa, Beta, Delta. Uniquely, the name of the variant that is used is to use the names of the natural elements that exist on this earth and each variant has its own meaning. An example is the Theta variant which means "You had to work this morning. You did your bath. You look at yourself in the mirror. You look good, you know it. But something is off. Something very important is off. Then you ask yourself this. Will i smell good today? You grab Theta. You spray it behind your neck and on your chest. Now you know that today will be your day and no one else's ". Not only that, they also provided a description of the ingredients used in each variant.

The initial strategy used by HMNS in promoting its products was selling products with a starter pack, which according to them the starter pack was a way out of the problems they had in introducing their products to others because they did not have sufficient capital. Unexpectedly, after selling the starter packs, they got a good response from consumers where consumers were very impressed with their unique and rarely found variant.

To increase sales, they made new variants and of course they developed in terms of promotions where promotion is an important thing that is not neglected in marketing. The HMNS team created promotions in a unique and eye-catching way, they used a visual method to introduce new variants and the video presented describes each variant.

Why did I choose this ad from HMNS? Because all the products from HMNS illustrate that Indonesia has the potential for natural wealth that is not owned by other countries and we can use this to improve Indonesia's economy and be able to compete internationally. In my opinion, the perfume from HMNS is very unique because all the components to make this perfume can be found in our own country, and they also use existing components as raw materials. I believe local products like HMNS are able to advance the country's economy, because Indonesia has creative and innovative young people and a market that has purchasing power.

Source :

https://www.instagram.com/hmns.id/?hl=id