Advertising is information about a product that is attractively packaged by incorporating art into it. Currently, many media can be used to advertise a product. The ways that a company uses to advertise a product are also very diverse.
The ad that I think is interesting is the Sprite advertisement. I think the ad is interesting because the talent in the ad is unique. Unique in the sense that it is attractive in terms of visuals and acting. Instead of choosing a beautiful or handsome commercial star, they prefer an advertisement star who has a unique face, the voice of the ad is also a comedian with a distinctive voice and intonation, this makes this ad unique apart.Â
From a visual perspective, the choice of colors both from the product packaging and from the advertisement itself is also very attractive with bright, eye-catching colors. This advertisement also caters to all groups so that nothing is detrimental to consumers.
I can conclude that in an advertisement "creativity is the key to the success of advertising" because advertising is used to provide information about a product and to attract consumers, so advertising cannot be made carelessly.
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