Focus on Benefit, not Feature Setiap kali membuat sebuah produk atau layanan, seringkali kita terbuai untuk membuat fitur yang demikian banyaknya.
Dangdut adalah budaya pop, sedang wayang dan tarian daerah adalah kesenian yang dulunya merakyat, tetapi kini menjadi tersisih. Dangdut menjadi atraks
A current study by BBDO, our morning ritual consists of brushing teeth, taking shower, having something to eat, talking to family members, shaving (fo
I got a invitation to attend SITTI Open House. What is SITTI? I believe SITTI got its name from Siti Nurbaya, a novel created by Marah Roesli. Ask An
One day my daughter cried since she forgot to prepare a present for her good friend that lives in France. Then I typed in Google search to find 'buy t
BRIC (Brazil, Russia, India, China), a term coined by Jim O’Neill from Goldman Sachs now has to add the new ‘i’, to become BRICi, which stands for Ind
“Advertising won’t get you there, services will possibly better to monetize” This is the insight I got from Sarah Lacy – Techcrunch editor at large
You can check SparxUp site for the complete list of the winner. I like to highlight a few that I am familiar with. The one that I have spent sometime
In SparxUp seminar, Sarah Lacy (@sarahcuda) from Techcrunch inspires me the most by having such a simple presentation in her hand written small note.
Startup Lokal (@startuplokal) is a regular meetup event created by Natali Ardianto (@nataliardianto), Sanny Gaddafi, (@sagad) Nuniek Tirta Sari (@nuni
Indonesia sedang marak dengan gegap gempita industri Internet, mulai dari Sparx Up hingga kedatangan perusahaan-perusahaan private equity. Perusahaan
Sudah tiga bulan terakhir tim Plasa.com melakukan perjalanan keliling, dari Bandung, Yogyakarta, Surabaya, Solo, hingga Bali. Sangat besar tantangan u
