Kiss of Life's "Sticky" Overheated or Oversexed? Fan Battle with Receipts

A significant portion of Korean fans expressed concern about the video's sexual nature. They felt the management was overexploiting the members' "hot girl" image, potentially putting them at risk of sexual harassment. Many called for a return to KISS OF LIFE's original concept, rooted in freedom and fun.

Theqoo Users Defend the Concept

The online forum theqoo, however, became a battleground for differing opinions. Numerous comments defended the concept, arguing that it wasn't new to K-Pop and wasn't inherently sexualizing. Comparisons were drawn to veteran girl group SISTAR, whose music videos were known for their alluring nature.

Finding the Balance

The key point of discussion revolved around the concept's execution. While some found the video tasteful and in line with KISS OF LIFE's established image, others felt specific scenes, like the "bike scene," went overboard. The consensus seemed to be that the video walked a tightrope, with some fans worried that future concepts might push boundaries further.

Comments on KISS OF LIFE's "Sticky" Music Video

Here's a breakdown of the comments on KISS OF LIFE's "Sticky" music video:

Generally Positive:

• "I liked it, LOL. The bike scene did throw me off a bit, but all other scenes felt within what the girls have been showing us as part of their performances." (Likes the video overall, with a minor critique of the bike scene)

• "The MV in general was great. I love the song." (Enjoys the music video and the song itself)

• "I love it. The members made it look so good, too." (Loves the entire concept and the members' execution)

• "I have no issue with it either... I think they're very close to 'the line,' but they didn't cross it. Haha. The song's a bop." (Approves of the video and finds the song catchy)

Mixed Feelings:

• "The bike scene caught me off guard, but the MV in general was great." (Likes most of the video but questions the bike scene)

• "So much backlash for what... I am worried, though, because concepts like this gets worse with time." (Approves of the concept but worries it might become more extreme in the future)

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