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As in ordinary meetings, 20 UNISA communication science students and 10 Yogyakarta UKM attended digital marketing training. And this time the training was still filled by Bondan Satria at Rumah BUMN Yogyakarta (RuBY). The material explained is Content Marketing Basic "Content Marketing & Campaign". (18/10)
As in general, creating content for a product is not easy but not difficult either. With the rapid advancement of technology, MSMEs must use it to promote their products.
Almost all companies to MSMEs flock to create attractive marketing content to attract the hearts of their customers. Therefore, content marketing is needed in a business or MSMEs.
Content marketing is not a business actor selling content for their products, but selling content for their products. This can be used as a long-term strategy to build relationships with customers. By creating content that attracts many people, is creative, or ideas are out of the box, the resulting product promotion content will be of high quality, relevant, consistent, and in line with the prevailing 'customer journey'.
Therefore, UMKM in Yogyakarta and even Indonesia are strengthening their marketing content, to increase customer enthusiasm when they see the content that we use to promote our products. This also proves that these MSMEs have extraordinary creative ideas.
