In Yogyakarta, there are lots of flower shops. Each store has different types and types of flowers. Each shop also has its own way of promoting the flowers they sell.
Therefore, in collaboration with UNISA communication science students and UMKM Atelier Hanabira who are engaged in the creative field of flowers, they want to know competitor accounts in Yogyakarta.
The purpose of this analysis is to find out how each social media from this florist promotes their product. With that we can see the positive side of what we get.
The accounts we analyze should have the same product, the same target market and the same goals.
After successfully analyzing, we must try new things that have not been used by other competitors. With the intention of needing lots of creative ideas to promote on social media. By strengthening digital marketing, it will make it easier for customers widely.
With this competitor account analysis, social media hanabira @hanabira, can come up with creative ideas to increase customers who buy from social media. Which can be improved through Tiktok and Instagram.
