Personal branding- What comes to your mind when you hear the words “personal branding”? In general, we often hear the term "personal branding" in the world of work, right? In fact, in the current 4.0 era, work is not just about serving in a company, being a celebrity for example.
Being a celebrity is also a job, if we want to be a famous and successful celebrity, we have to be able to display or show our good and interest personal branding. As Instagram celebrities, we can show the personal branding that we have through the content, posts, statuses that we upload on social media and with the personal branding that we have, other people can also describe what we are like, which is of course from that personal branding. what we show can influence and have a good impact on many people.
And also to be successful as a celebrity, interesting and consistent personal branding is needed. One of the important things is choosing a niche or content theme that suits the character on ourself and potential of the market. Additionally, positive interactions with followers are also very important in building close and loyal relationships with them. Don't forget, efforts to always produce quality content will increase the popularity of celebgram accounts among social media users.
Understanding of personal personality
Reporting from the Stekom article, Personal branding is a process of forming a self-image in the eyes of other people regarding aspects of one's self. This self-promotion includes personality, achievements that have been achieved, talents and interests that the individual has. And it's the perception you form about yourself and what you can offer professionally to the public that can have a positive impact on you.
Personal branding is what kind of image you want to be known by other people so it’s different with imaging, simply imaging it is like pretending to be someone “you do something not real for a purpose”.
Successful Instagram celebrity Geby Srikandi
Geby Illiyun Permata Srikandi or who is usually called Kak Geby is a graduate of Indraprasta PGRI University (UNINDRA), a content creator, dancer, MUA and K-pop fangirl. To become a successful famous content creator like Kak Geby is not easy, Kak Geby has gone through various trials and struggles. After the long struggle she went through, it finally produced good results according to her hopes. Prayers and support from family and friends were part of her success.
Fans and also followers of Kak Geby definitely know how her daily life is in every activity she does, so she will upload it to her Instagram Story with the caption "kaja" in Korean which means "come on".
Geby Srikandi is able to prove that all the struggles she puts in will not lie to the results, and in fact currently Geby Srikandi is known as one of the successful and successful celebgram and content creators, especially in the K-pop world. kak Geby has attended several big concerts and even abroad, recently she successfully met her idol, namely Doyoung from NCT 127, she met the idol at an offline fansign in Jakarta on December 9, 2023 and she was proud to wear traditional Indonesian clothes to meet the idol at that time.
Geby Srikandi's personal branding
