Langka Awal Membangun dan Meningkatkan Penjualan pada UMKM

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons.

Kotler, P., & Armstrong, G. (2018). Principles of Marketing. Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.

Noe, R. A. (2017). Employee Training and Development. McGraw-Hill Education.

Pfeffer, J., & Salancik, G. R. (1978). The External Control of Organizations: A Resource Dependence Perspective. Harper & Row.

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill Educatio