Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it's an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as "link building"). To become a powerful marketing gorilla, fish where your fish are. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. I never block Google from working out my own content. Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content.

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