In the 2024 political scene, KPU determined that the final voter list for The 2024 election will number 204 million voters. Groups dominate the majority of these voters. Millennials born in 1981-1996 numbered 68 million, and Generation Z born in 1997-2012 numbered 46 million voters. From this data, we can see that young groups will dominate the 2024 elections (Dharmaningtias, 2023).
Therefore, young people are the main concern of election organizers and election participants, including political parties and candidates for president, vice president and members of the legislature. In this case, young people will certainly be the main target in the campaign process that will be carried out by each participant in the 2024 Election.
In Indonesia, young people are also identified with their lives, which tend to be modern, especially in their lives, which cannot be separated from social media. In line with this, the Association of Internet Service Providers (APJII) also noted that at the beginning of 2022, internet users in Indonesia will reach 210 million people or the equivalent of 77.02% of the total population, almost of the majority access the internet, especially social media. The data is also encouraging that young people are the main target in the campaign process of election participants in 2024.
Based on Law Number 1 of 2015, a campaign is defined as an election participant's activity for convincing voters with a vision, mission and election participant programs. Furthermore, Rogers and Snyder (2002)also explained that a campaign is a number of planned communication actions that aim to create certain consequences or effects for a large audience and are carried out continuously at a certain time.
Of course, the campaign model adopted by the 2024 election contestants also targets young people. This pushes contestant political Lots to strategize the use of social media as the main strategy for their campaign, especially through popular platforms such as Facebook, Twitter, YouTube and Instagram.
Theological Spirit
In QS Al-Maun, verses 1-7 essentially call on every Muslim to see that faith materialized in fulfilment responsibility dimensions social. At least this social dimension can be understood as a balance between the value of monotheism and the human spirit. The Spirit of Al-Maun is a meaningful appreciation of the principles of freedom, independence, education, and siding with the weak and helpless in order to become strong and empowered.
QS Al-Maun verses 1-7, which means that (1) You know, are you (the person) who denies religion? (2) So that is the person who scolds orphans, (3) and does not encourage feeding people experiencing poverty. (4) So woe to those who pray, (5) those who are careless to the prayer, (6) those who perform Riya, (7) and are reluctant to assist.
Role Urgency
The momentum of the 2024 elections will be an important part of Indonesian history, which will determine the course of policy and the development of political values, humanity, welfare and the quality of society in Indonesia. As much as possible, the Indonesian people need to hold elections as well so that there are not many prolonged conflicts in Indonesia as a result of its political dynamics.
Apart from that, the 2024 election will also be held hope for Indonesia's future challenges in facing the 2045 Demographic Bonus. Of course, in this case, as citizens, you need to think about how the high population in 2045 must be prepared carefully, not only seen in calculating economic growth. However, 2045 must be prepared to improve the quality of public education, welfare and equitable access to health for the entire community.
Therefore, taking a role in society is part of our efforts as citizens to join in constructing awareness together, the importance of political awareness that is based on noble values, awareness of Indonesia's future regarding the potential for improving the quality of human resources in Indonesia.
The Reality of the 2024 Political Campaign Image
