The pharmaceutical industry in the country is still promising. Every year, the value of the pharmaceutical business reaches Rp. 140 trillion. Of this total value, food supplements and beauty are categories that grow very significantly. The growth of these two categories reaches 30% every year.
Not surprisingly, the business value in the food supplement and beauty categories is tantalizing. If the food supplement category reaches Rp 20 trillion to Rp 25 trillion, then the beauty category can reach Rp 80 trillion to Rp 90 trillion in a year.
This fact makes PT Kimia Farma choose to grow its business in these two market categories. One of the strategies is to introduce a new retailer, Kimia Farma Health & Beauty.
Through Kimia Farma Health & Beauty outlets, Kimia Farma wants to make it easier for the public to obtain quality healthcare products in the lifestyle sector. If so far most people know Kimia Farma outlets as pharmacies that provide health products and services, now Kimia Farma has come with a beauty and health retailer called Kimia Farma Health & Beauty.
Kimia Farma Health & Beauty is here to answer the needs of the community, especially millennials and professionals who have an active, dynamic, and practical lifestyle.
In addition to presenting 3,000 to 4,000 SKUs, Kimia Farma Health & Beauty also provides a customer experience for customers through the implementation of digitalization.
In addition to using digital price tags (price tags) in each storefront to provide up-to-date price information, customers can also make cashless payments using the Link Aja, GoPay, and OVO digital payment applications. In fact, there is also an interactive screen from Mediv Kimia Farma that makes it easy for visitors to order medical devices online.
Content marketing is a marketing strategy where we plan, create, and distribute content that is able to attract the right target audience, then encourage them to become consumers. There are two purposes of this content marketing, the first to attract new audiences to get to know your business, the second to invite them to become consumers.
In the current digital era, we are no strangers to the term content marketing, which can also be called marketing through content that attracts consumers to buy our products. Content marketing is usually presented in the form of articles, apart from writing such as articles, content marketing can also be presented with photos, images or illustrations.
Meanwhile Kimia Farma conducts marketing and introduces Kimia Farma Health & Beauty by inviting well-known Influencers/Beauty Vloggers in Indonesia.
