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Revita Anindya
Revita Anindya Mohon Tunggu... Mahasiswa - Universitas Pendidikan Indonesia

Data-oriented Physics student with experience in visualisation and geographic information system development. Skilled in using Microsoft Office and various data analysis software.

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Augmented Reality Web Platform for Real-time Configuration of Brownie Products by Physics Student of FPMIPA UPI

14 Januari 2025   23:55 Diperbarui: 14 Januari 2025   23:55 29
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Kompasiana adalah platform blog. Konten ini menjadi tanggung jawab bloger dan tidak mewakili pandangan redaksi Kompas.
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Overall, this project demonstrates that the utilisation of Web AR technology in online marketing can have a significant positive impact on businesses, particularly in terms of improving user experience, strengthening consumer trust, and creating competitive differentiation. This implementation can serve as an example for other businesses looking to utilise AR technology to enhance their marketing strategies.

 

REFERENCES

Azuma, R. T. (1997). A survey of augmented reality. Presence: Teleoperators and Virtual Environments, 6(4), 355-385. doi: 10.1162/pres.1997.6.4.355

Carmigniani, J., & Furht, B. (2011). Augmented reality: An overview. In Handbook of augmented reality (pp. 3-46). Springer. doi: 10.1007/978-1-4614-0064-6_1

Huang, T. L., & Liao, S. (2017). Creating e-shopping multisensory flow experience through augmented-reality interactive technology. Internet Research, 27(2), 449-475. doi: 10.1108/IntR-11-2015-0321

Initiative, W. W. A. (2021). Home. Web Accessibility Initiative (WAI). URL: https://www.w3.org/WAI/

Javornik, A. (2016). Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behavior. Journal of Retailing and Consumer Services, 30, 252-261 doi: 10.1016/j.jretconser.2016.02.004

Lyrid.Prima. (2024). Pentingnya Augmented Reality (AR) dalam Pemasaran. Lyrid Prima Indonesia | Konsultan IT & Digital Service Di Jakarta. URL: https://lyrid.co.id/pentingnya-augmented-reality-dalam-pemasaran/

Nielsen, J. (2024). 10 Usability heuristics for user interface design. Nielsen Norman Group. URL: https://www.nngroup.com/articles/ten-usability-heuristics/

Pavlik, J. V., & Bridges, F. (2013). The emergence of augmented reality (AR) as a storytelling medium in journalism. Journalism & communication monographs, 15(1), 4-59. doi: 10.1177/1522637912470819

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