Ria Sukma Wijaya, better known as Ria SW, is an Indonesian YouTuber, content creator, and influencer renowned for her culinary and travel vlogs. Born in 1988, Ria started her YouTube journey around 2015, and her popularity has soared thanks to her unique, honest, and humorous style of presenting content. Before diving into the YouTube world, Ria worked in the advertising industry, which honed her skills in creating engaging and accessible content for a wide audience.
Ria first gained recognition through her "mukbang" videos, where she eats while interacting with her viewers. Over time, she expanded her content to include food reviews, culinary experiences from different countries, and travel vlogs. Her relaxed, funny, and down-to-earth personality made viewers feel a personal connection as if they were chatting with a friend. In addition to exploring Indonesian cuisine, Ria has also tried foods from countries like Japan, Korea, Thailand, and even several European nations. She is known for her boldness in trying unique and extreme foods, a trait highly appreciated by her audience.
By 2024, Ria SW's YouTube channel had garnered millions of subscribers, with many of her videos reaching millions of views. Her success also led to numerous collaborations with various food and beverage brands, and invitations to culinary and tourism events. Ria SW has played a significant role in popularizing culinary content on YouTube in Indonesia, inspiring many other creators to explore similar content.
Her influence across social media has made her one of the most prominent figures in Indonesia's digital culinary scene. Overall, Ria SW is one of the leading culinary YouTubers in Indonesia, successfully popularizing food vlogging with her relaxed and entertaining style, while also making a positive impact on the country's digital content industry.
