Kompasiana-The MBKM Entrepreneurship Program series with Ruby House Jogja is still ongoing. On Friday (28/10/2022), Rumah Ruby Jogja held its sixth meeting with selected SME and twenty students of the Communication Studies Study Program, 'Aisyiyah University, Yogyakarta. The last meeting of the copywriting training ended with copywriting training using an application, Canva. The Canva application is an application that is very helpful in creating content marketing. However, it should be noted that the theme of the content raised must be useful, have a humane theme, promotion and entertainment. This method is one way to attract customers. Other branding strategies include quotes, tips, giveaway testimonials and others. For the goals of the branding itself, namely emotional effects, market temperature and who is the target (who).
