Multimodality and Language Role in Cosmetics Marketing

Also, the model has a medium skin tone which indicates the majority color of Indonesian's skin tone. This exactly explains Jef Richard's (as cited in Aron Levin, 2020) quote, he has claimed that " creative without strategy is called "art". 

Creative with strategy is called "advertisement". This shows how a language and a creative visual engagement would be a great marketing strategy when they get combined.

Figure 2 video engagement of "Huda Beauty" cosmetic (Dok. Huda Beauty)

Another example of the visual engagement used by an international company “ Huda Beauty” to attract the consumer with any type of skin tone no matter what their gender is. 

As shown in figure 2, you can see that the company included males and females of different races and beliefs to persuade the buyer that their product is suitable for everyone.

To sum up, you can tell from the previous description that every company has marketing strategies that involve language and visual engagement as an important role. So, a great and successful business would absolutely have a well-managed strategies with a quite amount of creativity to promote their products.