For all beauty enthusiasts, who doesn't know Titan Tyra? She was known as a beuaty vlogger from Indonesia who is now starting to entering the business world by launching her own beauty brand. Yes, Secondate! a brand that was viral in early 2020 with its marketing strategy that succeeded in making one of its products as one of a high-demand beuaty product in Indonesia, untill now.
The most popular product of Secondate is their Lip Tint Product specially in shade netflixx. I thought this brand was not only creative in giving the name of a product, but also they’re very creative and strategic in running their marketing process since the first time they would launch the brand.
Part Of Secondate Advertisment Before Launched / Source: @secondatebeauty
Secondate started going viral when Titan Tyra updated on her personal vlog that she was busy preparing her own beauty brand. Not long after that, the Instagram story began to be crowded with posts by other’s instagram celebrities who shared a photos with the words "2ND8" which were found in many places easily. Starting from public transportation place, supermarkets, public telephones, and various other places. This certainly makes the audience curious and finds out about these products.
After that, some celebrities also started posting photos or stories using a cellphone case with the logo of "2ND8" and it made a scene, what was behind the logo. Then an Instagram account appeared which began to recap all these posts, and said that something would be launched on 20 February 2020.
Celebrities Using 2ND8 Phone Case as a Part Of Advertisement / Source: @secondatebeauty cc: @sararobert
Bogdan Sandu on designyourway.net told that “Both conventional and online advertisement has to attract us in few seconds, if not; it has failed to complete its mission”. From this statement, the Secondate brand can be said have succeeded in attracting the attention of many people and even making the audience wonder in just a few minutes. It means that this brand marketing campaign was successful. Also supported by Bogdan Sandu's statement on the same page that "Creative advertising is 100% confirmed that it can boost sales and improve overall purchase". This can be justified, because from this creative way, the Secondate brand until the end of 2020 is still the brand with the most popular lip products, even many consumers often run out of these products.
For me personally, marketing camapaign with creative advertising like this is interesting and unique. Because a brand is no longer competing to place large-sized advertisements like in the video thron, but in a simple way which often found anywhere, it can be easier to attract the attention of audiences and potential consumers.
In addition, by making it viral, the result is that it encourages buying interest so that consumers are competing to get it. And when they are successful after a long time of trying, there is their own satisfaction which can now be marked by posting the instagram story when the product reaches them and doing a review for free.
Example of User Generated Content Help The Brand (Secondate) Raise More Awareness on Twitter / source: @secondatebeauty
This is also known as UGC or user generated content. where, brands do not need to ask their consumers to promote their products, but indirectly consumers have the initiative to introduce these products even without the aim of marketing products from a particular brand. This is certainly very profitable for a brand. In this case, we could known that creative advertising can present another way to make a brand more known and increase sales, even though it is not integrated directly and happens accidentally.
This Article was made to fullfill my english class task #biauajy13
Source:
https://www.designyourway.net/blog/inspiration/30-creative-advertising-ideas-that-youll-surely-like/
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