Mengintip Kepribadian melalui Twitter

[caption id="attachment_340747" align="alignnone" width="461" caption="sumber: https://www.cs.umd.edu/~golbeck/pubs/Golbeck%20et%20al.%20-%202011%20-%20Predicting%20Personality%20from%20Twitter.pdf"]

1409666397861421305

[/caption]

Konklusi

Pada paper Golbeck et al[3], penggunaan 2 algoritma machine learning – ZeroR dan Gaussian Processes – untuk memprediksi skor dari tiap komponen dalam Big Five personality dapat mencapai akurasi 11% - 18% dari nilai aktual.

Dengan kemampuan memprediksi kepribadian, akan sangat banyak terbuka kesempatan untuk memanfaatkan teknologi cenayang ini. Hal-hal seperti strategi marketing, preferensi antar muka suatu website, sampai konsultasi masalah percintaan seperti dalam film Hitch[2]. Meskipun tingkat akurasi masih rendah dan masih banyak pekerjaan kecenayangan yang harus diselesaikan oleh para penyihir bidang machine learning.

Referensi:

1. 
   
2. http://en.wikipedia.org/wiki/Big_Five_personality_traits
   
3. http://www.rottentomatoes.com/m/hitch/
   
4. https://www.cs.umd.edu/~golbeck/pubs/Golbeck%20-%202005%20-%20Computing%20and%20Applying%20Trust%20in%20Web-based%20Social%20Networks.pdf
   
5. http://adage.com/article/digital/u-s-user-growth-slowing-twitter-faces-tougher-slog-abroad/244588/
   
6. http://www.washingtonpost.com/news/the-intersect/wp/2014/08/25/why-you-might-not-want-to-post-your-childs-back-to-school-photos-to-facebook/
   
7. http://www.awesomelyluvvie.com/2013/12/50-dumbest-tweets-2013.html
   
8. http://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?IR=T&
   
9. P. Rentfrow and S. Gosling. The do re mi’s of everyday life: The structure and personality correlates of music preferences. Journal of Personality and Social Psychology, 84(6):1236–1256, 2003.
   
10. J. Jost, T. West, and S. Gosling. Personality and ideology as determinants of candidate preferences and Obama conversion in the 2008 US presidential election.Du Bois Review: Social Science Research on Race, 6(01):103–124, 2009.
    
11. S. Whelan and G. Davies. Profiling consumers of own brands and national brands using human personality. Journal of Retailing and Consumer Services, 13(6):393–402, 2006
    
12. C. Nass and K. M. Lee. Does computer-generated speech manifest personality? an experimental test of similarity-attraction. InCHI ’00: Proceedings of the SIGCHI conference on Human factors in computing systems, pages 329–336, New York, NY, USA, 2000. ACM.
    
13. O. D. John. Big five inventory, 2000.
    
14. http://www.liwc.net/
    
15. http://www.psych.rl.ac.uk/
    
16. http://www.wjh.harvard.edu/~inquirer/