"Consulting Column as Your Educating Content"

b.  It attracts more readers or consumers
Interest does not mean already a potential purchase, but one person who voluntarily subscribes to the company blog is a more valuable lead than a hundred recipients of emailing. The reach achieved by whisper marketing is an extra gain. People who frequently take part in webinars that we organize, will sooner or later tell their friends about it.

When your audiences or consumers find that the consulting column or page is meaningful to them, they will most likely share and spread it to their networks, and eventually influence others to read and share the content again. One today is worth two tomorrow.

c.  It drives traffic to your content hub.
Good content that is educating, inspiring, and also entertaining attracts more audiences. More audiences means good traffic for your content hub. Good traffic will invite advertisers to put their ads on your hub. It would a good monetization model for brands who relies their revenue from advertising.

d.  It builds engagement.
A customer interested in the given subject is an engaged customer. Logically, any person reached by content marketing must be interested in the subject which the content relates to. Consulting page holds two-way communications between the consultant with the audience. And this will bring engagement between them. And engagement will build deeper relationships between your brand and your audiences or consumers.

Good relationships will build value for your brand by converting new customers into loyal and devoted customers. If brand stewards understand what underpins the attitudes of a brand's most loyal customers --- those who are truly "bonded" to the brand --- they may be able to identify opportunities to convert other consumers to this profitable position.

EDUCATE FIRST, SELL SECOND
Create content that is meant to help your customers, not sell to them. When you freely give your audience something so valuable that they'd be willing to pay for it, you build trust -- which, ultimately, is your most powerful selling tool.

I believe that if you focus your marketing on building relationships with your audience and making their lives easier and better, the rest will follow. After the relationship is built and is strengthened, you earn trust from your audiences, and you might be able to sell and likely they will pay for the trust they already put on your brand.

Strong brand influences customer choice and creates loyalty; attracts, acquires, and retains; motivates, educates and inspires customers. Trust matters. People love to engage with a brand that they trust. A brand that makes their life easier and better. A brand that is unique, distinctive, engaging, and meaningful.

After reading the facts above, I believe that you understand how consulting column would give valuable benefits for your publication and/or brand. A benefit that will give added values for your readers and bring the values back to your business.