Bagi sebuah organisasi, baik profit maupun nir-laba, logo bukanlah urusan main-main. Ia punya banyak makna, seperti soal spirit, cita-cita, dan citra. Maka, harus dipikirkan dengan serius. Ada kaidah-kaidah yang perlu diikuti dalam membuat lambang organisasi itu. (Firman Seponada)
[caption id="attachment_138299" align="aligncenter" width="480" caption="From Bibir to Cinta - Lip service? ©Mamak Ketol™"][/caption] As I mention earlier (see part 2), there are three things regarding branding: corporate identity, brand identity and brand image. A logo is needed to articulate these three. What makes a good logo? Logo and Being Different As a passer-by, Sarimin does not have a clue about the brand images of both Warung Bibir and Cafe Cinta. Sarimin does not have any experience at all. However, experts say that there two aspects that anyone can associate the logo with. First, the experiential, and the second is the psychological one. Here Sarimin’s psychological aspect is at play. By looking at the two logos (Bibir and Cinta), he creates symbolic images within his minds, and it could be either positive or negative. Upon seeing Cafe Cinta's signboard for the first time, Santy Novaria says that it reminds her to “Citra”, a cosmetic brand. What do you think? Is it good or not to have a logo that is associated with something else? Why? An accurately designed logo should be simple and memorable. This means it should not remind people of something else, be it a “good” logo or a “bad” one. Therefore, the overall appearance of the logo should be original. What makes the logo attractive is the simplicity of the design. In designing a logo, some aspects need to be considered. The logo should reflect the nature of the organization. Any iconic symbols such as lips or a sketch of a girl should represent the main aim of these eating-places. This is important so that onlooker can easily visualize and comprehend the message conveyed by those warungs or any organizations in general. As the owner of the warung you need to be able to design an impressive logo that represents desirable value, image, and identity of your warung. A well-designed logo should be able to communicate the values and philosophy of your business. It should be unique and attractive both in shape and in size. This uniqueness and attractiveness can be achieved by combining your warung colour, iconic image, and specific font size and font type. You need to keep in mind that the scalability factor plays an important role. You don't want your corporate name dominated by the graphic symbol and vice versa. Simplicity makes your logo easily reproduced on several types of materials for different purposes. For example pamphlets, billboards, newsletters, napkins, mouse pad, mugs, pins, keychain and much more. [caption id="attachment_138303" align="aligncenter" width="500" caption="It's OK, right?"][/caption]
Sumber: Barclona - part 1
Some people do not really care for anything, but the food and the services. At least this applies to Pautan Pasaribu. Nonetheless, if you insist on having a tagline or text containing the name of your warung, make sure that it is comprehensible. Again, any graphic symbol or text should be easy to grasp and remember. Recently, some people prefer to use and modify a popular tagline or slogan containing the word “can”, such as “Yes, we can!” If you dare to be different, I bet you should have avoided this “blunder”. This reminds me to a cartoon in Detik.com. The “Indonesia Bisa” makes me laughs out loud. Published in the occasion of “100 tahun Kebangkitan Nasional”, Prabu, the cartoonist, hilariously shouts: “Indonesia bisa ....! Bisa ... dicuri. Bisa dirampok. Bisa dikorupsi. Bisa dikadalin, hehehe ... . “. Can’t you have a good laugh with me? Yes, you can! So, please do remember, if you merely pronounce CINTA from your BIBIR, you will probably end up just like Barclona Bisa … oops Indonesia Bisa! See also: Barclona - part 1 and Barclona - part 2. Note: This is the end of the trilogy “From Barclona to Bibir then Cinta”. Again, you can write your comments in Bahasa if you want to. Reference: Corporate Logo, An Excellent Logo, A Unique Company Identity, and How to Make Your Restaurant Stand Out.
