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Why You Need to Consider Instagram Analytics Tools Right Now

11 Februari 2020   17:35 Diperbarui: 11 Februari 2020   17:32 127
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Kompasiana adalah platform blog. Konten ini menjadi tanggung jawab bloger dan tidak mewakili pandangan redaksi Kompas.

Just like a photo album,  Instagram was known as a platform to upload photos to make it memorable on social media. After having seen many people downloaded and signed up, Instagram thought they need to develop more and that's why they use of Instagram is now evolving. Many people use Instagram for branding, hard-selling, or even doing propaganda of politics.

Even though Instagram has been providing many things, there is still one thing Instagram misses; analytics. Instagram does not provide a complete feature to let users analyzing their accounts. As a result, users cannot do the maximum potential to enhance their accounts.

Seeing this situation, some companies launch an Instagram Analytics tool to help people know how many engagements they have and their competitors if they have any. Usually, Instagram Analytics Tool shows numbers of how many people like and comment on your account.

Analisa.io shows you about the detail demographic from age, gender, authenticity, and also the graphics of your account's improvement within a month. This is the example of Analisa.io analyses social media of Parasite, a South Korean movie who just made the history of winning multiple Oscars.

1. Demographic

This is the example of how Analisa.io shows details demographics, from the range of age, the country in which its people like the movie, and the specific category of the followers from real accounts to suspicious ones.

2. Engagement

tangkapan layar pribadi
tangkapan layar pribadi
This is the engagement of @parasitemovie on Instagram within 4 months from September 2019 to February 2020. Analisa.io also gives you the graphic of the engagement you made within a year.

3. Posting Activity and Tags usually used

tangkapan layar pribadi
tangkapan layar pribadi
This table shows you about the tags that mostly being used to align with @parasitemovie. Meanwhile, posting activity and audience engagement are connected. You will have information about what day and time that @parasitemovie will likely to gain more likes and comments.

4. Average of Comments and Likes

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