Digital Marketing as a Renewable Marketing Pillar

Digital marketing has become a key pillar in modern marketing strategies, especially in Indonesia, where the growth of internet and social media users continues to increase. According to a report from DataReportal, in early 2024, Indonesia had around 185.3 million internet users, which is equivalent to 66.5% of the total population of 278.7 million people. This shows that digital accessibility is expanding, and companies must take advantage of this opportunity to reach a wider audience.