What is SEO optimization? SEO (Search Engine Optimization) is a method of optimizing the structure of a website and its content so that users can find them on the first page when they search for keywords related to a website on the Internet, which means that SEO is the key Word optimization involves certain changes in website design and content that can make your website more attractive to search engines.
According to Search Engine Watch, 94% of users come from organic search results. This means that it is very important for your website to use SEO optimization because an optimized website will rank better on search engines, which in turn will bring in more traffic.
Furthermore, SEO optimization can be said to be a type of digital marketing. People conduct trillions of searches every year to find information about products and services, making search engines a major source of digital traffic for many brands. Therefore, better search results ranking compared to competitors can lead to huge business opportunities.