Martyn Hammersiey (2001) menyatakan,
Qualitative research is concerned with life as it is lived, things as they happen, situations as they are constructed in the day-to-day, moment-to-moment course of events. This might be contrasted with the setting up of artificial experiments. Qualitative researchers seek lived experiences in real situations. In general, they try not to disturb the scene and aim to be unobtrusive in their methods. This is to attempt to ensure that data and analysis will closely reflect what is happening.
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