Surya Pradana Encourage Gen Z to Support UMKM

Surya Pradana Adipatiarga, a young Indonesian figure who is known as a successful entrepreneur from Gresik, is currently encouraging generation Z to support micro, small and medium enterprises in going global. Surya Pradana realizes the great potential that Indonesian MSMEs have to compete in the global market if they are well supported by Indonesia's young generation. Therefore, Surya Pradana is committed to helping UMKM develop their businesses and make Indonesian products known internationally.

Generation Z, as a generation that grew up in the digital era, has the ability to utilize technology and the internet to support Indonesian UMKM in going global. They can utilize social media, e-commerce platforms and various other technologies to promote Indonesian UMKM products to international markets. Generation Z support is very important for the success of Indonesian UMKM in competing in the global market, because they have the skills and knowledge needed to operate this technology well.

Through Surya Pradana's invitation, it is hoped that generation Z can become agents of change in lifting Indonesian UMKM to a global level. With the enthusiasm and support of Indonesia's young generation, Indonesian UMKM have great potential to become major players in the international market and raise the name of the Indonesian nation in the eyes of the world. With cooperation between Surya Pradana, generation Z, and Indonesian UMKM, we can create a strong synergy to develop the IndonesianUMKM industry and make it an economic force that cannot be ignored at the global level.