Creative Economy and Its Outcomes

The regulation of trade is changing over time. Both of individuals and businesses around the world have more intense and fierce competition as a result of free trade agreement. One of the key drivers to face on that agreement is encourage human’s creativity and innovation on the creative economy. A person who firstly introduced the term of a creative economy is John Howkins in his book The Creative Economy: How People Make Money From Ideas (2001). He defined the creative economy as “the transactions of creative products that have an economic good or service that results from creativity and has economic value” (CNSLC, 2012, p. 8). The creative economy is not a single expressway, but it can be potential for speeding sectors of the world economy up, not just in income generation sector but also for job creation and export earnings. In this light, it is important to explore more about creative economy in Indonesia and its outcomes.