Increasing Business Competitiveness in the Digital Era: The Importance of Digital Marketing for Business Growth

In the increasingly digital era, businesses can no longer rely on conventional marketing methods to survive and thrive. Digital marketing is now a very effective tool to reach a wider audience and increase competitiveness in the market. Evolving technologies, such as the internet, social media, and mobile devices, open up new opportunities for businesses from various sectors to introduce their products and services to consumers in a more personal and efficient way.