In August 2021, TikTok and Shopify expanded their partnership and announced the launch of TikTok Shop, a built-in marketplace that allows its users to experience shopping and selling products with exclusive features from TikTok. TikTok claims that they would be able to support sellers and buyers through their convenient and unique content system, ‘For You’ page for content recommendation, short videos, campaign, community building, live chat and live streaming.
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