Samsung as a technology company is seen as one of the top companies in the eyes of the world. As a scholar from Universitas Airlangga, the writer too shares the excitement and views Samsung as a powerhouse, but the power that Samsung holds as a corporation in its home country is not to be taken lightly. With all its subsidiaries, Samsung has a hold of almost everything that coexists in South Korea, forging a deep connection with local communities.Â
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