Recently, on December 12, 2023, Taylor Swift's Eras Tour broke the Guinness World Record as the highest-grossing music tour ever. Eras Tourr also became the first tour to achieve the highest revenue with more than $1 billion or equivalent to 15.6 trillion rupiah. According to Pollstar, the tour, which began in March 2023 and will end in December 2024, has generated $1.04 billion so far. This means that Taylor Swift's Eras Tour has surpassed Elton John's five-year farewell tour record with $939 million in revenue from 328 shows. Not only that, but Taylor Swift's sixth concert tour has also generated more revenue than Beyonce and Bruce Springsteen combined. So far, with 4.3 million tickets sold, the tour is expected to generate more than $2 billion in revenue when it's all said and done. In addition, merchandise sold during the concerts is expected to generate nearly $200 million in revenue.
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