Effective global marketing is needed in today's world, where everything is connected quickly. Companies that have high adaptability will be superior and able to survive in global competition. In the end, a superior company will result in rapid growth and increased revenue. To achieve this goal, companies use various methods, one of which is using a product / market growth matrix. The matrix includes market penetration, market development, product development, diversification. Competitive advantage becomes a weapon to expand the market, with a competitive advantage the company will be able to increase revenue.
