The Advantages and Disadvantages of E-Commerce

          In this era, information technology develops rapidly. Not only in the education sector, government sector, industrial sector, cultural sector, but also in economic sector. The example of the development of information technology in economic sector is e-commerce. E-commerce (electronic commerce) describes the process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the internet (Rainer, Prince, Cegielski, 2014, page 216). To put it simply, e-commerce is a transaction process through the internet. E-commerce has thirteen business models, they are online direct marketing, electronic tendering system, name-your-own-price, find-the-best-price, affiliate marketing, viral marketing, group purchasing(e-coops), online auctions, product customization, electronic marketplaces, bartering online, deep discounters, and membership (Rainer, Prince, Cegielski, 2014, page 218). The examples of e-commerce are Amazon.com (purchasing book), www.ebay.com (eBay that conducting selling and buying on auction), Tokopedia (purchasing many things from apparel to housing utilities). With e-commerce we don’t have to perform face to face transaction between seller and buyer. All transactions are carried out with the help of internet, so it will make people easy to do transaction. There are some advantages and disadvantages of e-commerce itself.