Drinking Advertising Which is Less Normative

Advertising is one way for a manufacturer to market its products. The persuasive nature of advertisements demands it to present interesting, unique, anti-mainstream, and sometimes odd, even too polite things. From its aim to attract the interest of its partners, advertisements must also pay attention to broadcasting ethics in the Broadcasting Code of Conduct - Broadcast Program Standards (P3SPS) as well as in the government-made media law. This is clearly to protect all parties, both ad producers from broadcast violations and media partners from the negative impact of bad advertising content.