Stepping into Viral Sensation: Crocs, From "Ugly" to "Edgy"

Once abandoned to the outside of the fashion industry, Crocs---those iconic sandals with a clog-like design---have undergone an incredible journey of reinvention. The brand has made an amazing comeback from being dismissed as the height of "ugly" and referred to as shoes for people who don't know how to dress well. Crocs have made a comeback and are now the talk of the town, drawing in a younger, trend-setting population. They are no longer limited to the feet of comfortability-obsessed retirees. This success story of a rebranding is proof of the skill of adaptation and the influence of perception in the dynamic world of fashion and consumer preferences.