Media Landscape in Disruptive Era

Communication is Classic Human activity. Communication between human is very important because with communication human can have a good connection to others. In another mean Communication is an information that should be deliver or presented from a place/platform to other place/platform and Communication is a process of deliver or present an information or a message from sender to receiver through a channel. Jessada Salathomg, Ph.D from Faculty of Communication Arts, Chulalongkorn University explain, that the process of communication has been change. The first system is from a Sender – message – channel – receiver (Receiver being the last of the system) and it has been changed to new system to a Sender – message – channel – receiver – Sender (after the change of the system). Mr. Jessada Salathong explain, that in this era because of the change of the communication process the receiver not only passive receiver anymore but they can be a sender as well, Mr. Jessada Salathong named this system as Equal System.