K-Pop Diplomacy: Bridging Cultures and Influencing Islamic Societies in Indonesia

The Korean Wave (Hallyu) has become a global cultural phenomenon that leverages various elements of South Korean culture to capture international attention. From television dramas to films, food, and fashion, the most prominent and influential aspect of the Korean Wave is K-Pop. K-Pop not only entertains but also serves as a powerful diplomatic tool, utilizing a soft power approach to enhance South Korea's image and influence on the global stage. And soft power, as defined by political scientist Joseph Nye, is the ability to influence and attract others through cultural appeal and values, without any coercion or threats. In this context, K-Pop has become a highly effective soft power instrument for South Korea. Through the music, dance, fashion, and visuals, K-Pop has successfully attracted millions of fans worldwide, creating a global community connected by their love for Korean culture.