The Role of Sales in the Digital Era: Still Relevant or Time for a Change

In today's fast-paced, tech-driven world, the role of the sales representative has undergone a massive shift. As digital transformation reshapes industries, sales teams are adapting to new technologies and strategies, especially in the B2B sector. With advancements in e-commerce and automation, many have questioned: is the sales rep still relevant, or is it time for a change?