'Bleisure Trend' in a New Era

Depok, July 20, 2024 - The world of business travel is poised for substantial changes and transformations in this new era. Millions of professionals worldwide embark on business journeys annually. Business travel differs from leisure travel, but a new trend has emerged over time that combines business and tourist travel, known as the 'bleisure trend'. This trend is gaining popularity and is prevalent in the working world, where the trip's primary focus is business-related, with the recreational aspect serving as a beneficial addition for overall tourist satisfaction.