Indonesia's Public Policy Through Cultural Diplomacy with The Spread of K-Wave (Hallyu)

The phenomenon of K-Wave or Hallyu, which is a wave of South Korean culture that has spread widely in the world including Indonesia, K-wave has also become a significant global force. K-Wave is not only limited to the music industry, but also extends to movies, dramas, fashion, food, and more. The positive impact of K-Wave is widely recognized, however, Indonesia as a country with a large market faces various challenges in managing its influence. Therefore, there is a need for appropriate public policy to optimize the benefits and respond to the potential negative impacts of the spread of K-Wave in Indonesia.