Approximately 20 years ago, the teens in Indonesia defined beauty and fashion through the cover of local magazine. Among the famous one are Gadis and Aneka magazine, a trends, fashion and lifestyle magazine that are considered as having authority in its domain. Ten years laters, MTV was on the national television, Cosmopolitan magazine were available at the street merchant, beauty concept was slightly different. To be ‘indie’, ‘masculine’ and ‘free’ is a major currency among Indonesian teens. Beauty then, was a bit deconstructed. Recently, beauty and fashion has it’s own reference. It’s now the era of the common people, the girl next door who put up online post on high heels and blazer could be considered also as a 'fashionista'.
