The digital economy refers to economic activities that rely on digital technologies, especially the internet, as their primary foundation. It encompasses digital infrastructure, online platforms, and services, enabling the exchange of goods, services, and information at unprecedented speed and scale. One of its most prominent aspects is online commerce, or e-commerce, which has transformed traditional retail by providing businesses and consumers with efficient, convenient ways to interact. Platforms like Amazon, Alibaba, and Tokopedia exemplify how e-commerce allows companies to reach broader markets without the limitations of physical locations. This development has brought numerous benefits, such as global reach, reduced operational costs, and consumer convenience. Additionally, it provides businesses with valuable data insights and creates new job opportunities in areas like IT, logistics, and digital marketing.
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