   Content Marketing
   - Long term strategy to build relationships with customers.  By: Creating quality content, relevant, consistent, and in accordance with the "customer journey"
   -DO NOT sell content
   - BUT selling based on content
   - ANALOGY: Magazines
   What are some examples of content marketing?
   Content Map
   Adjust Customers to MARKET Temperature.
   TEMPERATURE SIGNS: Cold, Warm, Hot Cold: Foreign.  Need to get acquainted.  warm.  Acquaintance, Need to Crush.  hot.  Destroy.  Need to be partners.
   The formula: Collection, Selection, Acceptance.  Collection of Acquaintances, Selection of Lovers, Acceptance of Partners.
   Example Content Map
   Cold : (Introducing the dangers of acne, direct them to buy our products) - Danger of acne
   - Acne Hinders Career and Relationships
   Warm: (The advantages and differences of our products)
   - 17 advantages of BondanGlow in getting rid of acne - Why Ronaldo and Messi use Bondan Glow
   Hot: (Trust me, make it happen. Seal the deal. Shoot. - 10% off first time buyer
   - Vouchers 50rb
   Wow, it turns out that content marketing is very broad in scope.
