As defined by Vargo and Lusch (2004, 2008) in Enquist and Erikkson (2009), G-D Logic is essentially related to the ‘neoclassical’ preoccupation with units of output and operand resources. S-D Logic on the other hand is essentially related to a new logic which is more related to service provision with units of value creation and operant resources. Gebauer, Enquist and Johnson et al. (2009) argued that “Applying increasingly the service-dominant logic has led to superior success in performance measures of the public transport system.”
