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Value Creation by Self-Service in Air Asia

4 Februari 2011   08:34 Diperbarui: 26 Juni 2015   08:54 1212 0

Service is unmeasurable, but can be felt by the customer. Every customer who buys a product is always thinking not just buy these products but also buy the service that accompanies the product. If customers are satisfied with the service provided, then he will come back to buy the product. After multiple customers buy those products, the service accompanying the product will be a must accompany the items purchased. So the service here cannot be separated from the product items purchased.

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