For the past couple of years, content marketing have become a hot catch phrase in the industry. According to a survey by Cite Digital Agency, 88% of brands have been using it in one way or another. Meanwhile, eMarketer predict the market to reach over 3 billion US dollar by 2017. That’s why everyone is jumping into the bandwagon, in attempt to capture a piece of the growing pie. Publishers, whose content have always been part of their blood lines, also quick to join the party. Still the question remains, how to unleash its true potential to engage with the consumers?
