Customer Loyalty Program Vs Customer Retention Program

Customers are the lifeline of any business. Undoubtedly new customers are important for the growth of a business, but it is also vital not to ignore prevailing customers. Nowadays, customer retention is at the lead of every company's strategy. There are several effective customer retention techniques, and one of them is - customer loyalty program.

Many people often get confused between customer retention and customer loyalty program. So in this post, we will read about these two programs in detail.