SEO strategies have arguably become one of the most important factors to consider when looking to improve and maximize a company’s presence online and general ‘on-page’ marketing approach. Recent search engine updates, namely Google’s Panda and Penguin, have started to create a new generation of websites built solely of relevant and original content, dramatically restricting spam and ensuring high quality content ranks first. Given this evolution within the online marketing community, companies have been forced to change their approach to online marketing, link building and SEO approaches to suit Google’s specific, rather strict requirements.
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