Is Personal Branding Important? Between Trends and Needs in Social Life

Personal branding comes from the words personal, meaning individual, and branding, meaning creating a brand. Therefore, personal branding refers to the actions someone takes to build their personal brand (Franzia, 2018). It is a way for individuals to shape their image so they are recognized in line with the impression they want to convey. For example, if someone wants to be known as a creative person, they will showcase their skills and works that reflect that creativity. In this sense, personal branding can be seen as a "personal brand" that represents who we are.