In an age characterized by the pursuit of personal fulfillment and joy, there is a heightened focus on investigating the connection between spending patterns and overall well-being. The idea that "Prosocial Spending," denoting the allocation of financial resources for the benefit of others, generates greater happiness compared to self-centered expenses, has gained prominence as an intriguing research topic. The evidence indicates that selecting gifts for others induces heightened levels of positive emotions, contributing to the ongoing discussion on the psychological aspects of generosity and its profound influence on individual happiness. Consistent with this idea, individuals garner more happiness from prosocial spending when giving provides the opportunity to connect with other people (Aknin et al., 2013). As we navigate this era marked by an ardent pursuit of personal well-being, the emerging prominence of financial choices and overall happiness. , revealing that the act of allocating financial resources for others not only generates heightened positive emotions but also emphasizes the transformative impact of interpersonal connections on individual happiness.
